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For The Love of Snow

In 75 to 100 years, skiing could be non-existent. As an outdoor enthusiast and artist, I wanted to create a project on a topic that is close to my heart: climate change and how it is affecting the ski industry. I started skiing at the age of two and grew up 20 minutes from a ski resort, so I spent every weekend, vacation, and after school at the mountain. This sport has become an important part of my identity. The idea behind the project is to motivate people to take action through their passion rather than instilling fear. It is three short animations designed for distribution on social media, incorporating live action footage, motion graphics, voice overs and kinetic typography to portray the message. I want the viewers to remember why they love the sport and want it to be around for years to come.